* This product was last updated on 21 February 2009

Organic Cotton Sports Ideo T-shirt

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Ride on! This sporty, Organic Cotton fitted tee from Ideo has an athletic theme. The central motif features a stylised bicycle and basketball, complemented by the retro styling. Contrast trim at neck, side and arm seams, it's made in organic cotton. Available in Dark Purple only, in sizes, S, M, L, XL. Funky & 100% Organic Chic These organic cotton sports t-shirts come from Ideo, a French fashion label whose manufacture takes place in India, as part of a social entrepreneurial initiative. Ideo was born in France out of the need for affordable ethical fashion. The founder Rachel Liu teamed up with designer Antoinette Giorgi who shared her vision that Ideo's clothes should be stylish yet easy to wear and affordable, combined with strong values about ecology and people. So enjoy your purchases, safe in the knowledge that your latest finds are helping to benefit the independent farming community in India, for whom organic cotton is a valuable source of income. Key Features Long-sleeved t-shirt in organic cotton; rounded neckline; contrast trim at neck, inside seams and arms; printed motif.

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