* This product was last updated on 30 January 2009

Versatile Organic Cotton Beach Shorts

Shop: Natural Collection

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These great shorts from Ideo can be worn long-length or folded and buttoned up to give a shorter length. Great for holidays, they're made from organic cotton and stamped with Ideo's inimitable exotic print (complete with French message “L'été est ici, Mademoiselle.” OR “Summer is here, Mademoiselle…). They feature a zip-and-button fly and four pockets - two back, two side. Please see drop down boxes for available sizes and colours. 100% Organic Chic These stylish, pretty feminine outfits all come from Ideo, a French fashion label whose manufacture takes place in India, as part of a social entrepreneurial initiative. Ideo was born in France out of the need for affordable ethical fashion. The founder Rachel Liu teamed up with designer Antoinette Giorgi who shared her vision that Ideo's clothes should be stylish yet easy to wear and affordable, combined with strong values about ecology and people. So enjoy your summer, safe in the knowledge that your latest finds are helping to benefit the independent farming community in India, for whom organic cotton is a valuable source of income.

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